Glossary
What is a marketing channel?
A marketing channel is a connection between the organization that creates a product or service and prospective customers who may want to purchase it. Examples are email, social media, Paid Ads, websites, blogs, etc.
What is multi-channel marketing?
Using more than one marketing channel to engage your customers. After you have done your market research, you might find that your customers hang out on multiple channels connected to your business.
Why are Marketing Channels Important?
As an organization prepares to bring a specific product or service to market, it must develop and define the appropriate marketing mix that will be used to promote its product in the marketplace. An effective marketing mix must account for the 4 P’s of marketing: product, price, place, and promotion.
Where does Zym come in?
As a business, you want to find out which channels your customers are on then add your content to a Campaign in Zym, where you can create unique trackable links from each channel to Zym and see which channels are working best, through the analytics on Zym.
What is a multi-channel [marketing] campaign?
A campaign is a course of action in marketing, the purpose of which is to sell products or services.
A multi-channel marketing campaign means that one channel is often not enough coverage to engage all the customers required to hit marketing targets. In the case of a multi-channel campaign, more than one marketing channel is used to achieve aims and often ROI will be higher on one channel than the other.
This is where Zym can help you see clearly which channels are converting and returning your investment.